As conventional norms regarding press and media interactions change, businesses, including those in the shipping industry, must reconsider their approaches to reputation management.
An essential aspect of media handling is effective media crisis management, which requires proactive risk mitigation and careful information management, especially for false reports.
To effectively address false information, it is essential to have a well-prepared crisis management team in place, with each member already assigned specific roles and responsibilities.
Therefore, it’s important for the company to proactively establish a media management strategy to anticipate potential risks, instead of just reacting to specific incidents.
In this course, you will find information about what “crisis” means, the key characteristics of an effective media management strategy, and the communication priorities to be set in the communication plan of the company.
Highlights:
This course aims to equip learners with the necessary knowledge for managing media inquiries, especially during a crisis, handling substantial difficulties faced when striving to communicate efficiently with both the public and the media, addressing concerns related to reputation, legal matters, and stakeholder demands, and recognizing the practical issues of developing a Media Communications Plan.
By the end of this course you will be able to:
- Understand the concept of a “crisis” and its connection to media management.
- Recognize various media types and the elements of a successful media management strategy.
- Outline the characteristics of a communication plan and the essential communication priorities for effectively managing a crisis.
- Understand the responsibilities of individuals involved in media management and the significance of implementing a social media policy.
Legislation & References: Based on the requirements of the following:
- ILO Session XI: “Dealing with the News Media in Crisis Response”,
- OECD – “The role of social media in crisis preparedness, response, and recovery”, and
- Industry Best Practices
Duration: 1h & 15 minutes.
Who should attend: Company Senior Managers, HSQE Managers & Officers, Technical & Marine Superintendents
Certificate: ABS
